Customer Development Series – Set-up the Customer Experience

Customer experience (CX) is the sum of all experiences at various touch points a customer has with a supplier of goods and/or services over the duration of their relationship with that supplier.

The sales and customer service experience begins when a customer picks up the phone or walks in the door.

Customers scrutinize how they are treated after the sale as much as they evaluate a business while making the decision to buy. They are closely watching how every situation is handled, especially the difficult ones.

• Each team member is an extension of the sales and customer experience
• Develop a team with a “no matter what it takes” attitude

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