GFDA Releases Regional Recreation & Entertainment Market Assessment Findings

Great Falls Montana trade area has strong potential for new recreation and entertainment investment in the 13-county Great Falls Montana trade area, according to Market Findings released today by the Great Falls Development Alliance (GFDA).
Hunden Partners, a leading global advisor in place strategy, conducted an in-depth market supply and demand analysis to determine market support for recreation, entertainment, sports and adventure-style business expansion opportunities in the region. GFDA commissioned the assessment to explore market drivers to grow the region’s tourism industry and increase recreation and entertainment offerings that improve quality of life — critical to retaining and recruiting workforce talent. Great Falls Tourism and Central Montana Tourism provided valuable partnership support to help make the assessment possible.
The strongest market opportunities include hotels and hospitality, guided outfitters and tours, and recreation and natural environment. The findings identified three pillars of investment to pursue in the region: destination and experiential hospitality, family-centric activities, and adventure-oriented tours/guide services.
View or Download the Market Findings Report.
The next step in the market assessment project is to dig into the financial and economic dynamics of the market findings that can serve as a resource to attract new business ventures to the region and equip existing businesses with data to support expansion and partnership development.
Our team is eager to help entrepreneurs and business leaders to put these market findings to work. We have business development, business advising and training, and gap and bridge loan capital readily available.
Thank you to the many businesses and partners who helped with the market assessment! Thank you to the U.S. Economic Development Administration for funding 50% of the assessment and to our fantastic GFDA Investors for funding the other half!